Left-Wing Scorn Makes Jeans Ad A Winner

The Sydney Sweeney American Eagle blue jeans promotion accomplished what advertising is supposed to do – create chatter, sell products, generate revenue, and build brand recognition. An unexpected bonus is that, as of this writing, American Eagle’s ad impact has also increased the firm’s stock price by a whopping 24 percent.

Much to their chagrin the screeching left-wing virtue signalers helped fuel the popularity of the jeans ad that is producing barrels of profits and increasing market valuation for the company and its shareholders.

Flustered far-left whiners can’t force companies to recall products they don’t like or censor them, so they resort to throwing temper tantrums like ill-behaved toddlers demanding predinner cookies.

The ad produced another unexpected bonus by prompting the White House to positively chime in with spokesman Steven Cheung describing the negative criticism as “cancel culture run amok. This warped, moronic, and dense liberal thinking is a big reason why Americans voted the way they did in 2024,” he said. WOW! How many ads receive positive White House comments? The ad agency should get a bonus.

The infamous Bud Light and Jaguar promotions prompted ridicule and shunning, tanking sales and market valuations for both. Criticism from the left had the opposite effect on American Eagle’s jeans, with observers concluding that the right has money to spend while the penniless scolding left futilely demanded they spend it as they’re told.

The Wall Street Journal even appears baffled. A Monday, August 3 article headlined:  “American Eagle Confuses With Ads” was filled with critics criticizing the jeans campaign. Will there be a follow-up article declaring the ad a massive success?

Despite any negative publicity American Eagle’s “Sydney Sweeney has good jeans” tagline and her phrase “My jeans are blue” will probably join an all-star lineup of catchy ad taglines that became everyday catch phrases such as Nike’s “Just Do It!,’ Kentucky Fried Chicken’s “Finger Licking Good” and Wendy’s “Where’s the beef.”

Following a heavy meal how many times did folks at a table jokingly repeat the phase: “I can’t believe I ate the whole thing,” the tagline from the iconic 1972 Alka Seltzer ad.

No matter how talented they may be, obese, homely gals don’t sell products or services. How many women want to look like Lizzo? They don’t. They want to look like the sexy, blonde, blue-eyed Sydney Sweeney or a black Sydney Sweeney or a brown Sydney Sweeney, etc. Looking like Lizzo is easy. To do so practice saying: “I can’t believe I ate the whole thing” after every meal and eat like you mean it.

How many guys think to themselves: “I wish my wife/girlfriend looked like that” after seeing Lizzo? Yeah, I don’t know any either.

They want them to look like the young Eva Herzigova wearing the famed Wonder Bra in the memorable 1984 “Hello Boys” ad. Mel Brooks may have borrowed that line as his Blazing Saddles cross-eyed character, Governor William J. Le Petomane, repeated it while starring at his scantily-clad secretary’s ample chest.

Who else recalls a 1967 Noxzema shaving cream TV commercial with strip tease music and a former Miss Sweden purring: “Take it off, take it all off!” as a guy shaved? “Take it off, take it all off” became a catch phrase repeated even by kids at the family dinner table. Football legend Joe Namath appeared in one of the ads.

No advertising firm wants their client to go into the promotional dumpster of history like Bud Light, the nonbinary Mr. Potato Head, and Jaguar did with their bizarre freak show campaigns. Folks don’t want to be seen using products associated with people that look and act like losers.

Companies pay ad firms big bucks to generate sales, not tank their products along with the company’s reputation and its stock unless all of its executives are selling short.

Their market valuations and sales reflect their advertising disasters as both Bud Light and Jaguar sales and market value nosedived.

In April 2025 Jaguar sold just 49 cars in Europe following its ad campaign featuring a group of strange looking men in neon colored dresses and pants suits. The previous April it sold 1,961. Not a single car was shown in the rebranding ad. Jaguar’s CEO recently announced that he has resigned.

Bud Light’s Harvard-degreed marketing “genius” was drenched in scorn and quickly disappeared after her promotion featuring a cross-dressing guy in a bubble bath drinking the company’s beer. Sales of the once number one selling beer in the U.S. plummeted and still haven’t recovered.

Taking a break from counting its cash American Eagle took time to comment saying its ad “ is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”

To succeed it obviously pays to do the exact opposite of what the loopy left-wing virtue signalers demand.

(An abridged version of my above column also appeared in Biz Pac Review at https://www.bizpacreview.com/2025/08/07/if-the-left-hates-an-ad-its-a-winner-1574237)

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School Daze: The  Alachua County Florida School Board chair who cheered the death of wrestling icon Hulk Hogan has made national news and is backpedaling so fast she resembles the dumbfounded Wily Cayote suddenly realizing that he just ran off a cliff.

Sarah Rockwell, the clueless chair of the Alachua County School Board, took to Facebooks after Hogan’s death was announced to declare her disapproval of his support for President Donald J. Trump: “Oh did Hulk die? I didn’t even know. Good. One less MAGA in the world.”

Gainesville is the county seat of Alachua, a blue dot in a sea of red. It’s a college town, with the University of Florida and dorms stuffed with woke puppets mouthing mindless blather they hear from professors who couldn’t land jobs outside of academia.

After an avalanche of backlash, Rockwell desperately back-peddled to delete her vile comments and issued a pathetic apology but nonetheless plummeted to the bottom. Her insincerity didn’t cut it with Jeremy Clepper, a parent attending the session.

“Rockwell, you cheered for the death of MAGA,” Clepper said. “You don’t have to be a member of MAGA. I’m not a member of MAGA. I have loved ones and friends that are… and you cheered for that.”

“You didn’t apologize. You’re a PhD — aren’t you a highly educated woman [who] knows the exact meaning behind her words, aren’t you?” he asked. “You know what you said, and you should step down. You’re a disgusting, vile human being!”

All the photos I’ve seen posted of this school board mental midget show her wearing a Covid-style mask. She’s either a hypochondriac terrified of catching a case of sanity or embarrassed, probably a combination of both. Or she may have been planning on attending an ICE protest following her lame apology.

This PhD-bearing gal is living proof of the old adage: “If you take fools and educate them, what you get are educated fools.”

In her groveling, babbling disingenuous apology this twit stammered: “A few days ago, I made a cruel and flippant comment from my personal Facebook account on a friend’s post regarding the death of Hulk Hogan. I deeply regret making that comment and have since removed it,” she posted on Facebook. “I want to make it very clear that I never have and never will wish harm on anyone regardless of whether we share political views. While I strongly disagree with some of the comments Hulk Hogan made, that is no excuse for my comment.”

“I also sincerely apologize for the way my comment has eroded confidence in my ability to represent all students, families, and staff in Alachua County. I want to assure all of you that the best interests of our children and our public schools are at the center of everything I do as a board member,” Rockwell added. “I hope I have shown that by my record of advocacy for children, families, and staff members throughout Alachua County.”

Does any sane person believe this woman’s apology was anything more than a desperate attempt to salvage her job?

Making matters worse for the school board, it reportedly took steps to have the parent, Mr. Clepper, removed for expressing his opinion, only to suddenly reverse its misguided action at the advice of their attorney. The smartest city official in that room appears to be the lawyer, probably a graduate of Florida State University.

Alachua School Board members are elected at-large from five geographic districts in nonpartisan elections, and all represent the entire county. The board members select a chair and a vice-chair in November, both of whom serve one-year terms.

Calls for the duplicitous masked chairman to resign are numerous and Rockwell has been ordered to appear before the state Board of Education amid the continued negative fallout. For the sake of Alachua County’s children it’ll be the end of her employment.

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Speaking Of Educators: While people such as the Alachua School Board Chair are sullying the reputation of educators, there are others quietly doing just the opposite without any public recognition.

An example is Fernandina Beach’s Mary Elwell, a third grade teacher at St. Michael’s Academy in Fernandina Beach. Despite a torn ligament and two torn tendons in her left ankle. Ms. Elwell has not missed a day in her classroom, scurrying around on a knee scooter preparing for a rambunctious crowd of eight and nine-year children.

The school system – both public and private – needs more dedicated educators like this 20-year veteran teacher pictured in this photo purchasing supplies for her classroom despite her injury.